What’s the difference between “up selling” and “recommending the best for the animal”

What level of vet care should vets recommend? Is recommending the best possible care "upselling"?

Like many vets, I dislike dealing with money. Give me a sick pet to diagnose and treat, and I will enjoy the task. Ask me to talk to owners about money, or to chase up unpaid bills? No thanks. That’s not why I became a vet.

These days, vets are encouraged to efficient and businesslike. This can bring some risks for vets and their customers. There is one aspect that I particularly dislike: the risk of being accused of upselling: “the sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.”

I’ve written a piece on the tricky subject of accusations of “up selling” that were made to me recently.

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Please note that I am unable to answer veterinary questions in comments. If you have questions or concerns about your pet's health it is always better to contact your vet.

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